Ever wonder how social media influencers earn a living? Whether you’re looking to become one yourself or just curious, this episode is for you. In Cynthia Andrew’s case, she balances a successful career as an attorney working in the compliance space with a very public role as an influencer. While many of us tend to keep our side hustles separate from our day jobs Cynthia, has always included her work as a blogger on her resume as she interviewed for legal jobs.
She started blogging almost a decade ago as a creative release. 5 years in she realized that if she took her role as an influencer more seriously, companies would be willing to pay her to share her opinion and people would be willing to follow her.
Go off script with us as Cynthia Andrew answers a lot of the questions you may have as you scroll down your Instagram feed. In this episode, she gives us insight into how she books paid partnerships and negotiates fees, how she manages the logistics of her influencer business, thinks about authenticity and combats the pitfalls of working this space, including trolls.
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Mentioned in this episode
- Always negotiate the initial offer. Start by asking what the company’s budget is rather than discussing your rate sheet. While smaller brands may not be able to pay much, bigger brands tend to have a bigger budget.
- Think about the long game with agreeing to partnerships. Only agree to work with brands that align with your values.
- If you’re looking to become an influencer right out of college, start building your online brand before you graduate. It would also be helpful to work with agencies that are currently managing influencers so you have a better understanding of the business side before going out on your own.
- Have something of your own. We have seen how social media platforms have come and gone. Have a site of your own where you redirect your followers.
If you’re looking for a community of supportive women who are looking to Go Off Script with their careers, lifestyles and businesses join us here: https://www.facebook.com/groups/ShesOffScriptCommunity