Episode 016: How Their Viral Campaign Sparked A Movement and Launched The Colored Girl Agency

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Victory Jones and Tori Elizabeth never understood why there was such a divide in the way people were portrayed in the media depending on the color of their skin. While shut in during a New York snowstorm, they spent hours putting together the pieces of what would become their first campaign. Their debut campaign showcased a beautiful woman with different skin tones, ages, body types, hair types an and skin color in a haute couture spread.

Since then, they have created a forum for discussions both online and behind closed doors with executives who have reached out for with help fine-tuning their approach when it comes to marketing to people of color.

Go off script with us as these co-founders share how they built a movement that launched their creative agency.

Listen on Apple Podcasts

Mentioned in this episode:

• Instagram: @the.coloredgirl
• https://www.facebook.com/theCgirlinc/
• https://www.thecoloredgirl.com

Takeaways:

• Your success is defined more by what you say no than what you say yes to.
• Focus on the intersection of your strengths and what people tend to ask of you
• Don’t be afraid to reach out to people you admire…even on social media to ask for help
• Having a co-founder requires constant hard work on the relationship
• The only way you can get ready is by doing. It’s better to take imperfect action than no action at all.

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