Hey there

I’m Serwaa


Named after an African warrior queen, I like to think I live up to that name everyday as a mom, wife and CEO. Sure I have my weaknesses! Don’t leave me and my sweet tooth a room with cake.

After a decade working on Wall Street, I decided to hop off the   corporate ladder to start my digital strategy agency, PELLE+ CO

Having worked my way up to the vice-president level, most people assumed I would be a lifer at Goldman Sachs! 

At the age of 32, with two little kids, my husband and I agreed we had enough saved for me to take the leap into entrepreneurship. 

Two years later that leap has led me to be a trusted strategist to CEOs running multi 6 and 7 figure businesses. 

My podcast platform reaches thousands and has surrounded me with a network of phenomenal boss women. 

Today, you will find our little family navigating our new normal at home while taking every opportunity to explore the world.