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How to make launch your side hustle or business in a way that leaves a lasting impression on your target customer.

…including how to get your first customers using one key strategy!


The mistake I see side-hustlers make that keeps their business from getting noticed – and how to avoid it!

My exact launch checklist and the ONE thing I wish I knew about launching before I started my first side hustle.

My secret strategy that creates momentum that quickly gets you your first clients.

Serwaa Adjei-Pelle is passionate about helping entrepreneurs build and grow profitable businesses. She has over 10 years of experience including roles in Financial Operations, Legal Administration, Strategic planning and leadership development. She is sought-after to help course correct slow growth small businesses in competitive markets.

Serwaa is also the founder of Off Script Consulting where she helps companies scale their profits, and the host of the She’s Off Script Podcast, where she’s leading conversations, sharing strategies and lessons learned by women who have forged unique blueprints for success by living atypical lives and launching atypical careers.

Serwaa previously served as a vice president at Goldman Sachs, managing commercial real estate investment operations for Investment Banking, Private Equity, and Distressed & Special Situations businesses.

She received her BA in International Economics and International Affairs from the University of Colorado-Boulder and completed her MBA at Cornell University.

Serwaa is a native of Ghana, West Africa and resides in Dallas, TX with her two daughters and husband.