3 Steps To Creating Your 2020 Mission Statement

( Personal . Business . Family )


  • The exact formula to creating a mission statement w/ free worksheet.
  • How to align your team or family so you stay on mission.
  • How summarize your mission and tell your story so people get behind you.

Serwaa Adjei-Pelle is passionate about helping entrepreneurs build and grow profitable businesses. She has over 10 years of experience including roles in Financial Operations, Legal Administration, Strategic planning and leadership development. She is sought-after to help course correct slow growth small businesses in competitive markets.

Serwaa is also the founder of the PELLE + CO agency where she helps business owners struggling with what to “say” online to create and implement a plan (a.k.a digital strategy) that gets them more engagement and more customers. As the host of the She’s Off Script Podcast, she leads conversations, shares strategies and lessons learned by women who have forged unique blueprints for success by living atypical lives and launching atypical careers.

Serwaa previously served as a vice president at Goldman Sachs, managing commercial real estate investment operations for Investment Banking, Private Equity, and Distressed & Special Situations businesses.

She received her BA in International Economics and International Affairs from the University of Colorado-Boulder and completed her MBA at Cornell University.

Serwaa is a native of Ghana, West Africa and resides in Dallas, TX with her two daughters and husband.

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