Episode 184: Growing Ruby Love into a 70 Million Dollar Company with Crystal Etienne

Episode 184: Growing Ruby Love into a 70 Million Dollar Company with Crystal Etienne

Apr 13, 2023
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In today’s episode, we meet Crystal Etienne the CEO of Ruby Love. Crystal’s 70-million-dollar apparel company is at the forefront of innovation in menstrual care. After watching her daughter and her friends sitting on the sidelines during swim meets because of their periods, she spent $25,000 of her own money to develop patented leak-proof menstrual sleepwear, swimwear, and underwear.

During our conversation, Crystal shares the keys to growing her business including how she develops new products, markets her brand, stays ahead of her competition, and much more.

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Watch on YouTube

You’ll learn about:

  • The impact of rebranding
  • Building the right team for rapid growth
  • Finding your ideal customer
  • Protecting your brand against copycats

Mentioned in this episode:

hey there!

I'm Serwaa, your new business strategist.

I’m a digital business strategy expert, headstrong high achiever, mom of two girls and wife to a strapping African man.

Embracing these facets of my life has been the key to breaking through my plateaus!

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